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How to structure Meta Ads for an e-commerce brand with 500+ SKUs?

We have a large product catalog and struggle with ad creative fatigue. Should we use DPA exclusively or mix in manual creative? How do you handle audience segmentation when you have so many products across different categories?

4 Apr 20262 answers preservedSaved 11 Sept 2026

AnalyticsRead-only archive

GA4 attribution vs Google Ads attribution — which to trust?

We are seeing a 30-40% discrepancy between GA4 reported conversions and Google Ads conversions. GA4 uses data-driven attribution while Google Ads uses last-click by default. Which one should we use for optimization decisions and budget allocation?

4 Apr 20263 answers preservedSaved 11 Sept 2026

Google AdsRead-only archive

Is Performance Max cannibalizing my branded search campaigns?

Since launching PMax, I have noticed branded search impressions dropping and PMax claiming those conversions. I have added brand exclusions but it does not seem to work perfectly. Anyone found a reliable solution?

4 Apr 20262 answers preservedSaved 11 Sept 2026

CareerRead-only archive

Transitioning from agency to in-house — tips?

After 5 years at a performance marketing agency, I am considering moving in-house. What should I expect in terms of day-to-day work, salary negotiation, and career growth? Would love to hear from people who made the switch.

4 Apr 20262 answers preservedSaved 11 Sept 2026

Google AdsRead-only archive

Best bidding strategy for B2B lead gen on Google Ads?

We are running Google Ads for a SaaS product targeting enterprise buyers. CPL is around $120 and we want to bring it down. Currently using Maximize Conversions but wondering if Target CPA or Manual CPC would work better for low-volume, high-value conversions. What has worked for you?

4 Apr 20263 answers preservedSaved 11 Sept 2026

ScriptsRead-only archive

Google Ads script to auto-pause low-performing keywords?

Looking for a script that automatically pauses keywords with spend above $50 and zero conversions over the last 30 days. Bonus if it sends an email alert. Anyone have something like this ready to share?

4 Apr 20262 answers preservedSaved 11 Sept 2026