PPCChat: Real talk about AI and PPC

PPCChat participants discuss who should be accountable when AI systems cause harm, how AI should be regulated, and whether people will trust agents to make purchases. They also compare agentic shopping with familiar advertising automation, including auto-applied recommendations. For paid-media teams, the discussion connects consumer trust and platform responsibility with practical questions about how much control to delegate to automated systems. The recap records differing practitioner opinions; it does not establish legal advice, regulatory consensus or a forecast of adoption.

By Amita; PPCChat participants · PPCChat

Published 2026-09-23