A two-day PPC and CRO conference built around real campaign cases, advanced seminars and live workshops, in Bologna or via streaming.
ADworld Experience is for practitioners who want to examine how PPC and conversion optimisation decisions play out in real accounts. The 2026 programme combines 24 PPC and CRO cases, 14 advanced seminars and two live workshops on participants’ Google and Meta Ads accounts. Bologna attendees can also join 90-minute focus groups, capped at 12 people, on Google Ads, Meta Ads, TikTok, CRO, e-commerce, lead generation, tracking, B2B and agency management. Two sessions run at once with real-time English translation. Streaming covers the main programme, while focus groups are live-only.
In-house and agency practitioners who want specific ideas for Google Ads, Meta Ads, CRO, measurement or lead-generation work, and are prepared to compare each case with their own account context.
Choose Bologna if the small focus groups and peer discussion would change your outcome. Choose streaming if the cases, seminars and workshops are the priority. Check the official ticket options, workshop availability and any pass-specific inclusions before booking.
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