Brittany Sager’s Seer Interactive guide uses competitor research to diagnose visibility, credibility and conversion problems. It connects that diagnosis to channel selection rather than treating competitor activity as a list of tactics to copy.
Use it when a campaign review needs to distinguish a reach problem from a trust or decision-stage problem. The framework also encourages teams to assess an unfamiliar channel against the job it needs to do for customers before proposing a test.
Read the original guide for the complete framework and examples. Published 7 October 2026. First contributor: Brittany Sager. Publisher: Seer Interactive. Discovered through ADworld Experience’s shared post; ADworld is not the author of the framework.
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