The useful bits
- A measurement framework from Ginny Marvin’s SMX presentation, not a product launch or a promise that one tool answers every measurement question.
What the resource covers
Google's Ads Liaison has written up her SMX Advanced Europe talk as a roadmap built on three questions: impact (what the media budget achieved), optimisation (where the next pound should go) and profitability (whether spend matches business goals), with her slides attached. It is a framework rather than a product announcement. A ready structure for a measurement review, so map your current tools to the three questions before the next planning cycle.
How to use the evidence
A measurement framework from Ginny Marvin’s SMX presentation, not a product launch or a promise that one tool answers every measurement question. Map current methods to impact, optimisation and profitability, and identify the decisions each method can support.
Keep learning
What would you add?
Bring your experience to the conversation. The next useful perspective could be yours.
Talk with the collective
