Published on 16 October 2026, this WARC summary forecasts $479.1 billion in total global video advertising investment for 2026, with social video accounting for 51.7%. These are forecasts rather than completed-year measurements.
Use the report as market context when considering the balance of social video and other video channels. Aggregate spending does not establish the most effective allocation for an individual advertiser. The accessible summary does not provide the full underlying methodology.
Original article author: Suzy Young, Head of Data at WARC. David Tiltman supplied discovery context. His shared image has not been verified as the same chart, so it is not reproduced here.
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