The useful bits
- Review the experimental tasks and population before applying the referral finding to your own audience.
- Read the experimental tasks and participant selection before applying the finding to a publisher or advertiser.
What the source covers
Stephanie T. Wang and co-authors report a preregistered experiment involving 1,100 participants. Its contribution is evidence about publisher referrals under the study conditions, not a September product launch. Keep the experiment’s design and population in view, and do not translate organic referral findings directly into a prediction of paid conversion performance.
Test relevance to your referral traffic
Read the experimental tasks and participant selection before applying the finding to a publisher or advertiser. Compare the study’s search journeys with the queries that currently send visits to your own site. Treat paid conversions as a separate outcome requiring separate evidence.
Reading scope
The abstract of this preprint was reviewed. The complete paper and experimental limitations should be read before applying its findings.
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