The useful bits

  • Review supply concentration, duplication and measurement portability when evaluating CTV partners.
  • List which inventory, audience data and measurement capabilities depend on each partner.

What the source covers

Sarah Sluis’s podcast, with Allison Schiff and Victoria McNally, discusses buying in a changing television landscape. Use the conversation to examine supply relationships and measurement questions. This is an analysis reference: it does not update the legal status of a transaction or establish that consolidation has already changed an advertiser’s available inventory.

Map the buying dependencies

List which inventory, audience data and measurement capabilities depend on each partner. Ask how those capabilities could be moved or independently checked if a commercial arrangement changes. Keep transaction speculation separate from confirmed changes in the inventory and terms available to your campaign.

Reading scope

This note covers the written programme summary, not a review of the full podcast recording.

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