The useful bits
- Evaluate each recommendation against the campaign objective instead of optimizing for the score itself.
- For each proposed change, record the expected commercial benefit and any constraint it introduces.
What the source covers
Pinterest describes a campaign optimisation score based on recommended practices. Use the score to inspect the underlying actions, not as a forecast of ROAS or proof of campaign quality. A recommendation can be technically applicable while still conflicting with margin, creative constraints or the purpose of a test. Confirm which controls are available in your account.
Review recommendations one at a time
For each proposed change, record the expected commercial benefit and any constraint it introduces. Check whether the recommendation fits the campaign objective, margins and test design. Keep the score as a diagnostic prompt alongside outcome metrics, rather than making a higher score the campaign’s success criterion.
Reading scope
Read the original source for its full examples and method. The practical check below is PMC editorial guidance.
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