The useful bits

  • The event comparisons are not conversion funnels, and sessions can involve human handoffs. The study's wording mixes visits, events and sessions, so it does not establish that agents convert better than people. Separate the traffic for investigation before drawing performance conclusions.

What the source covers

Microsoft Clarity analysed more than 5.2 million classified agent sessions across 230,511 projects between 13 August and 9 September. It also announced general availability of its Agent Activity Dashboard for projects with detected agent traffic. The event comparisons are not conversion funnels, and sessions can involve human handoffs. The study's wording mixes visits, events and sessions, so it does not establish that agents convert better than people. Separate the traffic for investigation before drawing performance conclusions.

Date and evidence

29 October 2026. Newsletter date is coverage/observation date; rollout scope remains qualified in the article.

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