The useful bits
- Use the discussion to review which paid-social routines still answer a business question. For creative refreshes, establish the performance signal and amount of evidence that would trigger a change rather than treating a calendar interval as a universal rule.
- Akvile DeFazio is the guest; Frederick Vallaeys and Aaron Levy host the discussion. The entry is based on the publicly shared episode summary, not an independent controlled test or a claim that every recommendation suits every account.
What the source covers
Akvile DeFazio joins PPC Town Hall to discuss paid-social practices as targeting becomes more automated, including when performance data should drive creative refreshes.
Use it in your next review
Use the discussion to review which paid-social routines still answer a business question. For creative refreshes, establish the performance signal and amount of evidence that would trigger a change rather than treating a calendar interval as a universal rule.
Scope of this review
Akvile DeFazio is the guest; Frederick Vallaeys and Aaron Levy host the discussion. The entry is based on the publicly shared episode summary, not an independent controlled test or a claim that every recommendation suits every account.
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