Ameet Khabra
Founder and PPC specialist
Hop Skip Media
Ameet Khabra is the founder of Hop Skip Media, a specialist PPC agency. The agency’s work centres on digital advertising, lead generation and conversion performance, with Google and Facebook advertising represented in its team. Her professional focus combines campaign strategy with attention to performance data and clear communication about account decisions and business goals.
Explore Ameet’s work
Shows, ideas and places to learn from Ameet Khabra.
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Channels & websites1
Newsfeed2
Google Ads controls and search intent: test the authority a setting actually has
Ameet Khabra and Ana Kostic offer complementary frameworks for a changing search environment: distinguish hard boundaries from signals, then classify queries by intent and AI visibility before moving budget.
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Google changes Smart Bidding for campaigns limited by budget
Google's 17 August change affects budget-limited campaigns that outperform their CPA or ROAS targets. Optmyzr modelled possible conversion losses rather than a universal observed result.
Image: Optmyzr · From the Paid Media Collective newsletterThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 4 pts
Contribution points
4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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