INDEPENDENT MINDS. SHARED AMBITION.
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CONTRIBUTOR PROFILE

Andrea Cruz

VP of Media Strategy, B2B

Monks

Andrea Cruz is VP of Media Strategy, B2B at Monks. Her work spans paid search, paid social, account-based marketing and content syndication, supported by experience with analytics, tag management and CRM systems. She contributes to Search Engine Land and speaks at industry events, with published guidance on B2B Performance Max, LinkedIn advertising and coordination between SEO and paid media teams.

B2B media strategyAccount-based marketingPaid searchLinkedIn AdsMeasurement and CRMB2BPaid social
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