Ayisha Yousef
Performance marketing consultant
What Matters Media
Ayisha Yousef is a performance marketing consultant associated with What Matters Media. Her work focuses on ecommerce advertising across Google Ads, Shopping and paid social on Facebook, Instagram and TikTok. She shares practical guidance through PPC Live, including planning for peak shopping periods and understanding why reliable conversion tracking should be established before campaigns launch.
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Shows, ideas and places to learn from Ayisha Yousef.
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Channels & websites2
This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
12 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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