INDEPENDENT MINDS. SHARED AMBITION.
CONTRIBUTOR PROFILE

Ben Vigneron

VP of Analytics at Blackbird PPC

Ben Vigneron is VP of Analytics at Blackbird PPC. He works on marketing measurement and paid media analysis, including ways to compare marketing mix models with experiments.

Marketing measurementMarketing mix modelsPaid mediaMeasurementPaid search
Explore their work
Website
THE WORK BEHIND THE PROFILE

Explore Ben’s work

Shows, ideas and places to learn from Ben Vigneron.

1 linksacross 1 category

Browse by format. Each card shows the recorded connection.

Articles1

Article

Use model disagreement to choose the next measurement test

Ben Vigneron explains how to compare several marketing mix models using the same spend, outcome and control data. Differences in channel estimates can reveal the assumptions that matter most for a budget decision. He recommends resolving consequential disagreement with a focused incrementality test. The numerical comparison and branded-search holdout in the article are synthetic examples, not observed client results; agreement between models using shared data is not a causal test.

Article authorSource
Image: Illustration: Lukas Blazek / Pexels

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 10 pts
WORK IN THE COLLECTIVE

Contribution points

10 contribution points · 1 credited works · #110 in the Lifetime contribution ranking.

Articles · 10 pts

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

See every credited work and its points →