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CONTRIBUTOR PROFILE

Boluwa Olojo

Growth and performance marketer; PPC Live contributor

Independent / PPC Live contributor

Boluwa Olojo is a growth and performance marketer and PPC Live contributor. Her public work explores paid acquisition, analytics, automation and emerging advertising channels. She has gathered practitioner experiences of ChatGPT Ads across lead generation, ecommerce and B2B, presenting differing views on targeting and measurement. The Paid Search Association lists her as a board member and freelance specialist.

Performance marketingPaid acquisitionAnalyticsMarketing automationEmerging ad channelsCommunityPaid searchCross-channel strategy
THE WORK BEHIND THE PROFILE

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Article

What early ChatGPT Ads practitioners learned

Boluwa Olojo interviews six marketers about their early experience with ChatGPT Ads. Their accounts cover lead quality, measurement, targeting and the conditions that would justify increasing investment. Read the interviews to compare the questions different businesses ask of the same emerging channel. The variety is more useful than a single headline result: it shows why a test needs its own commercial definition of success, downstream tracking and a clear distinction between an encouraging observation and evidence that can support scaling.

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Image: PPC Live

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 10 pts
WORK IN THE COLLECTIVE

Contribution points

10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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