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CONTRIBUTOR PROFILE

Brandon LaRocco

Associate manager of digital media

Amsive

Brandon LaRocco is an associate manager of digital media at Amsive. He contributed to Jonathan Kagan’s Search Engine Journal analysis of advertising placements in email environments. That collaboration explores the campaign choices and measurement questions involved in evaluating inbox inventory as part of a wider media plan.

Paid mediaMedia planningPaid searchStrategy
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Where email placements fit in paid-media planning

Jonathan Kagan, with contributions from Brandon LaRocco and Patrick Dunfey, examines advertising placements in email environments such as Gmail and Outlook. The article connects campaign access, creative and measurement with a more useful comparison set than branded search. Read it when deciding whether inbox inventory deserves a test alongside other discovery channels. Its account examples help frame the opportunity, but the decision should still rest on customer quality and additional business outcomes, with paid placements complementing your existing email programme.

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2 contribution points · 1 credited works · #612 in the Lifetime contribution ranking.

Articles · 2 pts

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