Byron Sharp
Professor of Marketing Science and Institute Director
Ehrenberg-Bass Institute
Byron Sharp is Professor of Marketing Science and Director of the Ehrenberg-Bass Institute. His research and teaching examine how brands compete and grow, consumer buying patterns and advertising effectiveness. He wrote How Brands Grow and Marketing: Theory, Evidence, Practice, and co-authored How Brands Grow Part 2 with Jenni Romaniuk, connecting academic research with marketing decisions.
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Shows, ideas and places to learn from Byron Sharp.
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Channels & websites1
Books2
How Brands Grow
Examines buying patterns and the evidence behind brand growth. Useful for questioning audience and loyalty assumptions in a client's media strategy.
Image: Ehrenberg-Bass Institute
How Brands Grow Part 2
Extends the brand-growth research, including B2B markets in the revised edition. Useful for testing how a broad growth argument applies to different clients.
Image: Ehrenberg-Bass Institute / Oxford University PressThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 8 pts
Contribution points
8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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