Danielle McMeekin
Head of global performance sales at Microsoft Advertising
Danielle McMeekin is head of global performance sales at Microsoft Advertising. She writes about retail demand, seasonal consumer research and advertising opportunities across Microsoft’s platforms. Her 2026 holiday article brings together survey findings and Microsoft conversion-path observations to inform advertisers’ seasonal planning.
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What Microsoft’s holiday research means for campaign planning
Danielle McMeekin presents Microsoft Advertising’s research on holiday shopping, AI-assisted discovery and the timing of purchase journeys. The article connects early consideration, value-conscious shopping and brand discovery with questions advertisers face when preparing seasonal campaigns. It is useful for reviewing when to start activity and which assumptions about discovery deserve testing. Read the findings by market and evidence type: survey intentions and observed conversion journeys answer different questions, and neither should automatically replace what your own customer and account data show.
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Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.
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