Emanuela Mafteiu
Head of EMEA demand generation, customer and ABM programmes
Ping Identity
Emanuela Mafteiu leads EMEA demand generation, customer and account-based marketing programmes at Ping Identity. Her work connects regional campaigns, sales alignment and pipeline growth. She contributes practitioner perspectives on digital strategy and measurement, and spoke at HeroConf in 2026 about making demand-generation investment work harder.
Explore Emanuela’s work
Shows, ideas and places to learn from Emanuela Mafteiu.
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Channels & websites1
Articles1
Connect demand-generation budgets to buying progress
Emanuela Mafteiu explores how demand-generation teams can explain their investment when every budget line is under pressure. Her account connects buying groups, sales coordination and measurement across the journey rather than relying on a single lead metric. Read it when planning a campaign with a long sales cycle or discussing performance with finance. The useful question is whether the team can connect media activity to meaningful buying progress and business value, while recognising that a recorded touchpoint is not proof of causation.
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Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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