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CONTRIBUTOR PROFILE

Harriet Fitzgerald

Associate Director, Head of Programmatic

Impression

Harriet Fitzgerald is Associate Director and Head of Programmatic at Impression. She develops the agency’s programmatic offering, builds its team and oversees campaign work. Her published guidance covers display and video platform selection, connected television and the relationship between brand and performance marketing, helping advertisers understand how different media choices support their objectives.

Programmatic advertisingDisplay advertisingVideo advertisingConnected TVBrand and performance strategyProgrammaticVideoBrand effectiveness
THE WORK BEHIND THE PROFILE

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This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.