Jenni Romaniuk
Research Professor and Associate Director (International)
Ehrenberg-Bass Institute
Jenni Romaniuk studies how brands grow and how marketers can measure their progress. Her research covers distinctive brand assets, category entry points, mental availability and brand health. She is the author of Building Distinctive Brand Assets, How Brands Grow Part 2 and Better Brand Health, connecting marketing science with practical decisions about brands and advertising.
Explore Jenni’s work
Shows, ideas and places to learn from Jenni Romaniuk.
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Channels & websites1
Books3
Better Brand Health
A guide to choosing useful brand-health measures. Relevant when an agency needs to connect campaign reporting with a client's wider brand tracking.
Image: Ehrenberg-Bass Institute
Building Distinctive Brand Assets
Explains how to build and protect recognisable brand elements. Useful when creative testing changes so much that the advertiser becomes harder to identify.
Image: Ehrenberg-Bass Institute
How Brands Grow Part 2
Extends the brand-growth research, including B2B markets in the revised edition. Useful for testing how a broad growth argument applies to different clients.
Image: Ehrenberg-Bass Institute / Oxford University PressThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 12 pts
Contribution points
12 contribution points · 3 credited works · #87 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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