Jon Kagan
Director of Search & Media Strategy
Amsive
Jon Kagan leads search and media strategy at Amsive. His experience includes advertising in regulated industries such as healthcare and finance, alongside work on brand safety and search strategy. His published articles examine topics including Performance Max, audience decisions, attribution and the relationships between paid media channels.
Explore Jon’s work
Shows, ideas and places to learn from Jon Kagan.
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Channels & websites1
Articles1
Where email placements fit in paid-media planning
Jonathan Kagan, with contributions from Brandon LaRocco and Patrick Dunfey, examines advertising placements in email environments such as Gmail and Outlook. The article connects campaign access, creative and measurement with a more useful comparison set than branded search. Read it when deciding whether inbox inventory deserves a test alongside other discovery channels. Its account examples help frame the opportunity, but the decision should still rest on customer quality and additional business outcomes, with paid placements complementing your existing email programme.
Image: Natalya Kosarevich/ShutterstockThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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