Karen Nelson-Field
Founder and attention researcher
Amplified
Karen Nelson-Field researches attention and its role in advertising effectiveness. As the founder of Amplified, she writes about how attention data can inform media measurement and planning. Her published work examines active and passive attention, the limits of conventional media metrics and how advertisers can connect measurement with business decisions.
Explore Karen’s work
Shows, ideas and places to learn from Karen Nelson-Field.
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Channels & websites1
Books2
The Attention Economy
Examines attention measurement and data quality. Useful for evaluating media proposals that claim attention is a better guide than impressions or CPM.
The Attention Economy and How Media Works
Examines viewing conditions and advertising exposure. Useful for teams questioning whether impressions and viewability describe the attention an ad receives.
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Contribution ranking & points 8 pts
Contribution points
8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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