Lars Maat
Chief Operations & Innovations Officer
Maatwerk Online
Lars Maat leads operations and innovation at Maatwerk Online, with a focus on quality and PPC practice. He works on Google Ads strategy, paid social, measurement and experimentation. His articles and conference talks explore campaign structure, platform APIs, BigQuery and automation, connecting technical developments with day-to-day advertising decisions.
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Channels & websites1
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Meta takes its Business Agent global at Conversations in London
Meta has launched its Business Agent globally, announced at its Conversations conference in London and witnessed live by Lars Maat. The AI agent handles customer conversations across WhatsApp, Instagram, and Messenger, fielding inquiries, recommending products from a catalogue, scheduling appointments, qualifying leads, and completing transactions, with a handoff mechanism that escalates to a human once a conversation reaches an owner-defined point.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 4 pts
Contribution points
4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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