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CONTRIBUTOR PROFILE

Laura I. Abreu

Lead generation, ads and SEO manager

Laura I. Abreu is a lead-generation, advertising and SEO manager with experience across European and Asia-Pacific markets. She writes for PPC Live about campaign decision-making and the relationship between lead volume and commercial quality. Her contributions encourage advertisers to connect platform measurement with downstream sales outcomes.

Lead generationPaid searchSEOStrategy
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Shows, ideas and places to learn from Laura I. Abreu.

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Look beyond the cheapest lead in bidding decisions

Laura I. Abreu examines the tension between a low cost per lead and leads that are useful to a business. Her discussion connects bidding targets with budget constraints, qualification and the information advertisers send back to the platform. Read it when changing targets seems to improve volume without improving sales. The article encourages a closer review of what the account rewards and how ad messaging qualifies interest, before making a broad bidding change or adding friction to every lead form.

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Image: PPC Live

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 10 pts
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10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.

Articles · 10 pts

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