Les Binet
Founder
Binet Consulting
Les Binet researches how advertising works and how marketers can evaluate its effects. His collaboration with Peter Field has examined the relationship between brand building, sales activation and business results. Through research reports and presentations, he helps advertisers think about marketing investment, effectiveness and the limitations of short-term measurement.
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Shows, ideas and places to learn from Les Binet.
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Channels & websites1
Books1
The Long and the Short of It
An advertising-effectiveness research publication on short- and long-term effects. Useful for discussing how activation and brand investment work together.
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Contribution ranking & points 4 pts
Contribution points
4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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