Maria Correia is a paid media buyer with more than a decade of digital marketing experience. Her work has included social media, paid search leadership and media buying across European markets. She writes about practical ways to structure and retain learning from paid search tests.
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A paid search testing roadmap that preserves what teams learn
Maria Correia proposes a shared record for paid search tests, organised by the type of change rather than campaign. Each idea becomes a hypothesis with a chosen success measure, planned duration and approval roles, while the record keeps failed and inconclusive results for future teams. The framework is especially relevant when accounts have low conversion volume or several stakeholders making changes.
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10 contribution points · 1 credited works · #110 in the Lifetime contribution ranking.
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