CONTRIBUTOR PROFILE
Mark Ritson
Brand consultant and marketing educator
Mark Ritson is a brand consultant, marketing educator and Marketing Week columnist. His teaching includes the MiniMBA in Marketing and MiniMBA in Brand Management. His writing examines marketing strategy, brand communications, research and effectiveness, drawing on a background that includes teaching MBA programmes at business schools.
Brand strategyMarketing effectivenessMarket researchMarketing educationBrand effectivenessStrategy
THE WORK BEHIND THE PROFILE
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