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CONTRIBUTOR PROFILE

Mery Hayles

Product marketing leader at Adthena

Mery Hayles leads product marketing at Adthena and previously worked as an agency PPC specialist. She speaks and writes about changes in search and how brands and agencies evaluate emerging advertising opportunities. Her PPC Live contributions connect monitoring data and practitioner tests with questions about measurement and commercial value.

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Shows, ideas and places to learn from Mery Hayles.

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Articles1

Article

What one early ChatGPT Ads test can teach you

Mery Hayles reviews an early ChatGPT Ads test alongside Adthena’s monitoring of advertising activity. The piece is useful as a record of what practitioners were learning in July, when targeting, reporting and advertiser participation were still developing. Read it for questions to bring to your own experiment: how context affects delivery, what the reporting can establish and what still needs independent measurement. Treat the examples as a historical test snapshot rather than a current product specification or a forecast for another advertiser.

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Update

Ads answer 73.6% of shopping questions, logging shows

A monitoring project logged ChatGPT's ad payload across shopping queries: 54,899 placements from 1,844 advertisers, with 73.6% of questions returning an ad in the answer. Separately, 2,882 UK advertisers ran ChatGPT Ads in July.

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Contribution ranking & points 14 pts
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Contribution points

14 contribution points · 2 credited works · #83 in the Lifetime contribution ranking.

Newsfeed · 4 ptsArticles · 10 pts

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