Michelle Wiltz
Managing director of paid social
Brainlabs
Michelle Wiltz is managing director of paid social at Brainlabs. She contributes to PPC Hero on paid-social strategy and the relationship between campaign activity and business outcomes. Her writing considers buying-group decisions and how changes in advertising technology affect the way practitioners manage campaigns.
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Design B2B campaigns for a buying group
Michelle Wiltz considers why campaigns aimed at a single decision-maker can stall when a business purchase depends on several people. Drawing on industry discussions, she connects campaign messaging with the different concerns, risks and questions inside a buying group. Read it when leads arrive but opportunities struggle to progress. It offers a way to review whether your content helps people build agreement, rather than repeatedly asking one contact to convert without giving them the evidence their colleagues need.
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Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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