Natalia Hernandez
Managing director of data
Brainlabs
Natalia Hernandez is managing director of data at Brainlabs. She contributes to PPC Hero on marketing measurement and how teams connect paid-media activity to business outcomes. Her writing on B2B pipeline measurement focuses on shared definitions, CRM data and explaining the assumptions behind the numbers presented to finance.
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Build a pipeline measurement story finance can inspect
Natalia Hernandez explores how marketers can connect campaign activity with the pipeline measures finance needs. Her article brings together CRM integration, consistent identifiers and a broader view of measurement than platform-reported conversions alone. Read it when marketing and finance disagree about the value of leads or opportunities. The useful starting point is a shared definition of progress and value, followed by an honest account of what each measurement method can establish, rather than presenting one attribution model as a complete explanation.
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Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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