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CONTRIBUTOR PROFILE

Patrick Dunfey

Senior specialist in digital media

Amsive

Patrick Dunfey is a senior specialist in digital media at Amsive. He collaborated on Jonathan Kagan’s Search Engine Journal article about paid placements in email environments. The work considers how advertisers assess campaign access, creative and results when adding inbox inventory to their media mix.

Paid mediaMedia planningPaid searchStrategy
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Where email placements fit in paid-media planning

Jonathan Kagan, with contributions from Brandon LaRocco and Patrick Dunfey, examines advertising placements in email environments such as Gmail and Outlook. The article connects campaign access, creative and measurement with a more useful comparison set than branded search. Read it when deciding whether inbox inventory deserves a test alongside other discovery channels. Its account examples help frame the opportunity, but the decision should still rest on customer quality and additional business outcomes, with paid placements complementing your existing email programme.

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2 contribution points · 1 credited works · #612 in the Lifetime contribution ranking.

Articles · 2 pts

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