Reva Minkoff
Founder and president of Digital4Startups
Reva Minkoff leads Digital4Startups, a digital marketing consultancy, and founded the digital marketing education platform DigitalGroundUp. Her professional background includes paid search work at Resolution Media and teaching digital marketing. She contributes practitioner advice to PPC Live on Google Ads bidding targets and campaign economics.
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Smart Bidding after August 17: practitioner perspectives
Anu Adegbola brings together Reva Minkoff and Craig Graham’s answers to PPC Live community questions about budget-constrained Smart Bidding. The discussion explores how practitioners assess efficiency targets and investigate a change in results before reacting. It is useful when reviewing configured targets against delivered CPA or ROAS, alongside conversion lag, seasonality and account history. Read the different perspectives as diagnostic prompts for your own campaigns. These are practitioner observations, and the appropriate response still depends on the campaign objective and the business behind it.
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Contribution ranking & points 2 pts
Contribution points
2 contribution points · 1 credited works · #612 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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