Sam Bradley
Senior reporter, marketing at Digiday
Sam Bradley is Digiday's senior reporter covering marketing. His reporting includes advertisers' creative production and media practices, including the use of AI to scale campaign assets.
Explore Sam’s work
Shows, ideas and places to learn from Sam Bradley.
Browse by format. Each card shows the recorded connection.
Channels & websites1
Articles1
How three advertisers are organising AI creative production
Sam Bradley reports how Wyndham uses AI to produce variants of Instagram assets and feeds performance data into later creative decisions. Opella describes rules for depicting medical professionals and disclosing AI use, while BetMGM keeps some regulated content in human production. The examples help paid social teams think through the production, approval and measurement work that remains when asset volume grows. The reported output and site-visit figures are company accounts, not evidence that AI production caused better advertising results.
Image: Illustration: Ron Lach / PexelsThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #110 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →