Sarah Stemen
Owner and paid search consultant
Sarah Stemen, LLC
Sarah Stemen is a paid search strategist and consultant who also serves as President of the Paid Search Association. Her background includes corporate marketing, agency ownership and ecommerce. Through industry articles, conference talks and the Google Ads Strategy Hub, she teaches campaign strategy, bidding and the importance of account data and structure.
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Shows, ideas and places to learn from Sarah Stemen.
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Channels & websites1
Articles1
Why YouTube needs its own paid-media strategy
Sarah Stemen argues that advertisers weaken YouTube tests when they bring search-campaign expectations to a video environment. She focuses on measurement, creative built for video, a clear offer and enough room to learn. Read the article before judging a campaign solely by immediate conversions or repurposing existing assets without a plan. It provides a framework for discussing what YouTube should contribute and how to investigate that contribution, while leaving the budget and evaluation method to the advertiser’s circumstances.
Image: BestForBest/ShutterstockThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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