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Tanmay Jain

BCG

Tanmay Jain is a BCG managing director and partner in London and a retail specialist in its Consumer practice. His work covers consumer insight, advanced analytics, pricing, promotions and commercial strategy.

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Article

How Retailers Can Reinvent the Digital Flywheel for Agentic Commerce

BCG examines how shopping agents could change retailers’ marketplaces, loyalty programmes and retail-media businesses. Its survey covers 50 of the top 300 global retailers and 100 large brands, alongside leader interviews. In its retail-media section, BCG reports that 65% of surveyed brands expect to spend more as shopping agents become common. That is a stated expectation, not observed future spend. The practical question for advertisers is whether agent-mediated discovery can be linked to incremental purchases rather than merely credited sales.

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Image: Paid Media Collective original illustration, based on BCG research

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Contribution ranking & points 1.667 pts
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Contribution points

1.667 contribution points · 1 credited works · #704 in the Lifetime contribution ranking.

Articles · 1.6666666666666667 pts

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