Tom Roach works on brand strategy at Jellyfish and writes about advertising effectiveness. His essays explore how brand building and performance marketing can work together across digital platforms. His recent work also examines AI, creativity and how brands are represented in language models, connecting long-term marketing principles with new advertising environments.
Brand strategyAdvertising effectivenessDigital creativityAI and brandsBrand effectivenessStrategy
THE WORK BEHIND THE PROFILE
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Shows, ideas and places to learn from Tom Roach.
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This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
