Podcast
Marketing O’Clock
A broad digital marketing news roundtable, with PPC, SEO and social stories plus opinion. The selected notes cover tracking-parameter news and an observed Google Ads setting, with links for follow-up.
Image: Cypress North
CONTRIBUTOR PROFILE
Greg Finn
Head of Performance & Innovation and Partner
Cypress North
Greg Finn is the Co-Founder and Head of Performance & Innovation at Cypress North, a performance-driven digital marketing agency with offices in Buffalo and Rochester, New York. With more than 20 years of experience in digital marketing, Greg specializes in paid media strategy, performance marketing, and emerging advertising technologies, overseeing large-scale advertising investments for brands across the globe. A recognized voice in the search marketing industry, Greg has contributed more than 700 articles to Search Engine Land and also serves on the programming team for Search Marketing Expo (SMX). Greg is the co-creator and co-host of Marketing O'Clock, a popular weekly digital marketing news podcast covering the latest developments in paid search, SEO, social media, and advertising technology. He also co-hosts It's New, a daily show alongside Barry Schwartz covering breaking news and developments in search and digital marketing, as well as Commerce O'Clock, a podcast focused on e-commerce marketing, advertising, attribution, analytics, and industry trends. Known for his candid insights, industry expertise, and practical approach, Greg focuses on helping marketers navigate an increasingly automated advertising landscape while keeping measurable business results at the forefront.
Profile details supplied by Greg Finn.
Google AdsPaid searchShoppingMeasurementAutomationReportingConversion optimisation
Featured work
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THE WORK BEHIND THE PROFILE
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Contribution ranking & points 8 pts
Contribution points
8 contribution points · 1 credited works · #166 in the Lifetime contribution ranking.
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