Lisa Raehsler
PPC Strategist | AI in Paid Media, Google Ads and Measurement | Founder, Big Click Co.
Big Click Co.
I’m Lisa Raehsler, a nationally recognized PPC strategist, international speaker and founder of Big Click Co., with nearly 20 years managing paid media programs. I specialize in paid search and PPC strategy, integrating AI and GA4 measurement with advertising initiatives to surface actionable insights and improve campaign performance. My experience includes Google Ads, Microsoft Advertising, paid social and video campaigns across B2B, ecommerce, SaaS and higher education. I’m a VIP Contributor to Search Engine Journal and have published more than 200 industry articles. I’ve presented at more than 50 industry events, sharing practical approaches to paid media strategy, AI and advertising performance. My recognition includes multiple appearances among the Top 25 and Top 50 Most Influential PPC Experts and the Bing Ads MVP award. I’m the author of Good Enough to Replace You: What to Do When Google Ads AI Takes Over, a practical guide to managing automation while maintaining strategic control. I also host AI Ads and Beyond, a podcast exploring AI in Google Ads, paid media strategy and advertising performance, and publish The Paid Media Mix newsletter.
Minneapolis MN USA
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