Industry · Status at source date: Newsletter archive
Ad Strength shows no correlation with CPA across 3,900 ads
An analysis of 3,900 Google ads across 65 accounts found Ad Strength does not correlate with CPA. The grade reflects headline volume, keyword relevance, asset uniqueness, and pinning rather than performance.
Why it matters for advertisers
For you, this means Excellent ratings are not a performance goal, so optimise for results rather than the label.
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Original newsletter text and archive evidence
Ad Strength shows no correlation with CPA across 3,900 ads
An analysis of 3,900 Google ads across 65 accounts found Ad Strength does not correlate with CPA. The grade reflects headline volume, keyword relevance, asset uniqueness, and pinning rather than performance. For you, this means Excellent ratings are not a performance goal, so optimise for results rather than the label.
Source captured . No explicit first-contributor label was provided for this update.
