Amazon Ads · Status at source date: Newsletter archive
Amazon Ads partners with Asda on UK retail media
Amazon Ads and Asda have announced a partnership to reach customers across Asda's digital platforms, on the Amazon Ads account. The deal lets brands engage Asda shoppers through Amazon's advertising infrastructure, marking a step in the evolution of Amazon's retail-media offering beyond its own properties and into a major UK grocery retailer's channels.
What changed
It extends Amazon's retail-media reach into another retailer's first-party shopper data, part of the broader expansion of retail-media networks through partnerships.
Why it matters for advertisers
For you, this means UK advertisers gain a new route to Asda's shopper audiences through Amazon Ads infrastructure. Worth scoping for brands already invested in Amazon Ads that want to extend reach into Asda's grocery shopper base.
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Amazon Ads partners with Asda on UK retail media
Amazon Ads and Asda have announced a partnership to reach customers across Asda's digital platforms, on the Amazon Ads account. The deal lets brands engage Asda shoppers through Amazon's advertising infrastructure, marking a step in the evolution of Amazon's retail-media offering beyond its own properties and into a major UK grocery retailer's channels.
It extends Amazon's retail-media reach into another retailer's first-party shopper data, part of the broader expansion of retail-media networks through partnerships.
For you, this means UK advertisers gain a new route to Asda's shopper audiences through Amazon Ads infrastructure. Worth scoping for brands already invested in Amazon Ads that want to extend reach into Asda's grocery shopper base.
Source captured . No explicit first-contributor label was provided for this update.
