INDEPENDENT MINDS. SHARED AMBITION.
Back to the newsfeed
Retail media1 min read

Amazon Ads · Status at source date: Newsletter archive

Amazon retires its Sponsored Ads reports for unified reporting

Written by Paid Media Collective
IN BRIEF

Amazon is discontinuing its legacy Sponsored Ads reports: no new reports after 17 December 2026, and the reports page is removed on 31 December 2026, with everyone moved to unified reporting. Custom templates, Excel exports, and older API endpoints tied to the old reports will stop working.

Original newsletter image: Amazon retires its Sponsored Ads reports for unified reporting
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image
Original newsletter image: Amazon retires its Sponsored Ads reports for unified reporting
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image
THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means reporting workflows need to be rebuilt before year-end, so recreate key templates in unified reporting and update any API pulls now.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterAmazon Ads Help

    Linked from the original newsletter. The source publication date has not been independently confirmed.

  3. Source referenced in newsletterLinkedIn

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Original creator unverified

The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.

Attribution evidence and limitations

Full attribution review pending.

A source link alone does not establish original authorship.

Original image and video creators have not yet been verified.

FOLLOW THE PEOPLE BEHIND THIS UPDATE
Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

Explore the source reporting
Original newsletter text and archive evidence

Amazon retires its Sponsored Ads reports for unified reporting

Amazon is discontinuing its legacy Sponsored Ads reports: no new reports after 17 December 2026, and the reports page is removed on 31 December 2026, with everyone moved to unified reporting. Custom templates, Excel exports, and older API endpoints tied to the old reports will stop working. For you, this means reporting workflows need to be rebuilt before year-end, so recreate key templates in unified reporting and update any API pulls now.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 221 · 13 Jul 2026