Amazon Ads · Status at source date: Newsletter archive
Amazon shifts OTDR penalties from account-wide to listing-specific
Amazon is changing its On-Time Delivery Rate (OTDR) deactivation logic for seller-fulfilled accounts, effective February 28, 2026. Previously, falling below 90% OTDR triggered the simultaneous deactivation of all seller-fulfilled listings.
What changed
Under the new system, only listings with the greatest negative impact on your rate will be deactivated, while others remain active. However, the all-or-nothing model still applies if OTDR is significantly below 90% or for repeat violations.
For shipping protection, three elements must run simultaneously: Shipping Settings Automation (SSA), Automated Handling Time (AHT), and an OTDR-protected label purchased through Amazon Buy Shipping or Veeqo. If a listing is deactivated, the reinstatement path is now direct via Account Health > Other Policy Violations > Order Performance.
Why it matters for advertisers
For you, this means pulling your OTDR defect report, sorting by volume, and identifying which ASINs carry the most weight in your delivery rate.
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Original newsletter text and archive evidence
Amazon shifts OTDR penalties from account-wide to listing-specific
Amazon is changing its On-Time Delivery Rate (OTDR) deactivation logic for seller-fulfilled accounts, effective February 28, 2026. Previously, falling below 90% OTDR triggered the simultaneous deactivation of all seller-fulfilled listings. Under the new system, only listings with the greatest negative impact on your rate will be deactivated, while others remain active. However, the all-or-nothing model still applies if OTDR is significantly below 90% or for repeat violations.
For shipping protection, three elements must run simultaneously: Shipping Settings Automation (SSA), Automated Handling Time (AHT), and an OTDR-protected label purchased through Amazon Buy Shipping or Veeqo. If a listing is deactivated, the reinstatement path is now direct via Account Health > Other Policy Violations > Order Performance.
For you, this means pulling your OTDR defect report, sorting by volume, and identifying which ASINs carry the most weight in your delivery rate.
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