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Apple proposes 5% to 15% commissions on external link purchases
Apple proposed new commission rates for purchases made through external links: 5% for small businesses, 15% for standard transactions, and 10% for subscriptions and partner programmes: down sharply from the 27% rate a court blocked in 2025.
Why it matters for advertisers
For you, this means the app-economy toll on web checkout is being renegotiated downward, so re-run the maths on steering users to web payment.
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Apple proposes 5% to 15% commissions on external link purchases
Apple proposed new commission rates for purchases made through external links: 5% for small businesses, 15% for standard transactions, and 10% for subscriptions and partner programmes: down sharply from the 27% rate a court blocked in 2025. For you, this means the app-economy toll on web checkout is being renegotiated downward, so re-run the maths on steering users to web payment.
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