Industry · Status at source date: Newsletter archive
Audience generation via Copilot prompts
Microsoft previewed prompt-based Audience generation inside the campaign creation flow. Instead of manually picking attributes, advertisers describe their ideal customer in natural language ("Who's your target audience?
What changed
Describe your ideal customers so Copilot can help build your audience") and Copilot generates the matching audience configuration.
The mechanic mirrors Google's AI Brief (also released this same week at GML) but applied to audience targeting on Microsoft. The pattern across both platforms is clear: AI-driven natural-language inputs become the default surface for previously manual targeting decisions.
Why it matters for advertisers
For you, this means Microsoft Ads–running teams should plan for prompt-based audience tooling to become the new default in 2026. Worth pre-drafting structured audience descriptions (vertical, intent, exclusions, lookalike-source) so the team is ready to drop them into Copilot when the feature lands.
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Original newsletter text and archive evidence
Audience generation via Copilot prompts
Microsoft previewed prompt-based Audience generation inside the campaign creation flow. Instead of manually picking attributes, advertisers describe their ideal customer in natural language ("Who's your target audience? Describe your ideal customers so Copilot can help build your audience") and Copilot generates the matching audience configuration.
The mechanic mirrors Google's AI Brief (also released this same week at GML) but applied to audience targeting on Microsoft. The pattern across both platforms is clear: AI-driven natural-language inputs become the default surface for previously manual targeting decisions.
For you, this means Microsoft Ads–running teams should plan for prompt-based audience tooling to become the new default in 2026. Worth pre-drafting structured audience descriptions (vertical, intent, exclusions, lookalike-source) so the team is ready to drop them into Copilot when the feature lands.
Source captured . No explicit first-contributor label was provided for this update.
