Industry · Status at source date: Newsletter archive
Auto end screens rolling out for video ads
Google Ads has introduced auto-end screens that display product or service details after video ads finish. The feature pulls information from your campaign, including app name, icon, price, and install link.
What changed
Auto end screens are currently available for in-stream ads in mobile app install campaigns only, with plans to expand. Auto-end screens override manually added YouTube end screens when enabled.
Why it matters for advertisers
For you, this means checking your video enhancement settings if you want to maintain control over end screen content.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Auto end screens rolling out for video ads
Google Ads has introduced auto-end screens that display product or service details after video ads finish. The feature pulls information from your campaign, including app name, icon, price, and install link. Auto end screens are currently available for in-stream ads in mobile app install campaigns only, with plans to expand. Auto-end screens override manually added YouTube end screens when enabled.
For you, this means checking your video enhancement settings if you want to maintain control over end screen content.
Source captured . No explicit first-contributor label was provided for this update.
