Microsoft Advertising · Status at source date: Newsletter archive
Bing tests a new way to show prices in ads
Sachin Patel has spotted Bing testing a new way to show prices in search ads. The test surfaces pricing as a more prominent visual element within the standard text ad format: an evolution beyond the existing Price extension surface, which has been live for years.
What changed
The structural read for Microsoft Ads advertisers: Bing is iterating on ad-format presentation alongside the broader Activate 2026 product slate, with price visibility among the most consistent CTR levers across paid search. Even small-format tests on Bing matter for advertisers whose Microsoft strategy depends on the same search-intent shoppers Google captures: and tests like this one typically presage broader rollouts within 30–90 days when Microsoft is satisfied with the test results.
Why it matters for advertisers
For you, this means Microsoft Ads–running ecommerce and considered-purchase advertisers should monitor their accounts for the new price-display format appearing in serving over the coming weeks. Worth flagging to the team: if the format goes live broadly, account-level Price extension configuration may need a refresh to align with the new visual treatment.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterX · Sachin Patel
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Bing tests a new way to show prices in ads
Sachin Patel has spotted Bing testing a new way to show prices in search ads. The test surfaces pricing as a more prominent visual element within the standard text ad format: an evolution beyond the existing Price extension surface, which has been live for years.
The structural read for Microsoft Ads advertisers: Bing is iterating on ad-format presentation alongside the broader Activate 2026 product slate, with price visibility among the most consistent CTR levers across paid search. Even small-format tests on Bing matter for advertisers whose Microsoft strategy depends on the same search-intent shoppers Google captures: and tests like this one typically presage broader rollouts within 30–90 days when Microsoft is satisfied with the test results.
For you, this means Microsoft Ads–running ecommerce and considered-purchase advertisers should monitor their accounts for the new price-display format appearing in serving over the coming weeks. Worth flagging to the team: if the format goes live broadly, account-level Price extension configuration may need a refresh to align with the new visual treatment.
Source captured . No explicit first-contributor label was provided for this update.
