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Disney fined $2.75M for ignoring consumer opt-outs
The California Attorney General has fined The Walt Disney Company $2.75 million for failing to stop selling and sharing consumer data after users explicitly opted out. The enforcement action reflects California's increasingly aggressive approach to privacy violations under the CCPA.
What changed
Brian Clifton notes that Disney likely didn't intend to leak data, but "probably" doesn't shield it from regulatory consequences. The fine itself is modest relative to Disney's scale, but the reputational damage and precedent may prove more significant. For organisations handling consumer data, the case reinforces that consent validation and data sharing practices require active monitoring, not just policy documentation.
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Disney fined $2.75M for ignoring consumer opt-outs
The California Attorney General has fined The Walt Disney Company $2.75 million for failing to stop selling and sharing consumer data after users explicitly opted out. The enforcement action reflects California's increasingly aggressive approach to privacy violations under the CCPA.
Brian Clifton notes that Disney likely didn't intend to leak data, but "probably" doesn't shield it from regulatory consequences. The fine itself is modest relative to Disney's scale, but the reputational damage and precedent may prove more significant. For organisations handling consumer data, the case reinforces that consent validation and data sharing practices require active monitoring, not just policy documentation.
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