TikTok Ads · Status at source date: Newsletter archive
EU finds TikTok in breach of Digital Services Act for addictive design features
The European Commission has preliminarily found TikTok in breach of the Digital Services Act for its addictive design, including infinite scroll, autoplay, push notifications, and its recommendation system.
What changed
The Commission says TikTok failed to assess how these features harm user well-being, particularly among minors, and that current screen-time tools are ineffective. TikTok must change its core design by disabling features such as infinite scroll, implementing screen-time breaks, and adapting its recommender system. Confirmed breaches can result in fines up to 6% of global annual turnover.
Why it matters for advertisers
For you, this means potential changes to TikTok's user experience and ad delivery in the EU if the findings are confirmed.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterEuropean Commission
Linked from the original newsletter. The source publication date has not been independently confirmed.
- Source referenced in newsletterTechCrunch
Linked from the original newsletter. The source publication date has not been independently confirmed.
Newsletter curated by Yoann Ferrand. The earliest individual contributor has not been verified for this update.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
EU finds TikTok in breach of Digital Services Act for addictive design features
The European Commission has preliminarily found TikTok in breach of the Digital Services Act for its addictive design, including infinite scroll, autoplay, push notifications, and its recommendation system.
The Commission says TikTok failed to assess how these features harm user well-being, particularly among minors, and that current screen-time tools are ineffective. TikTok must change its core design by disabling features such as infinite scroll, implementing screen-time breaks, and adapting its recommender system. Confirmed breaches can result in fines up to 6% of global annual turnover. For you, this means potential changes to TikTok's user experience and ad delivery in the EU if the findings are confirmed.
Source captured . No explicit first-contributor label was provided for this update.
